Client:
Mindful Health
Completed:
Services:
Identity, web
My Role:
Art direction, brand design, illustration, web
Mindful Health needed an identity strategy for a new cross-section of healthcare & wellness aimed at destigmatizing mental healthcare.

Brand Mark

Mental and physical health are deeply interconnected. The mark represents the balance between the two.

A real crowd pleaser permitted for use on social accounts, but also everywhere else too.

Illustration

An ultra messy illustration library was fun to make, endlessly combinable, and recognizable across mediums.

Photography

Meet the docs, y'all.

Photo Cred:

Environmental

It was important the system translate into physical space.

Moodboard for Austin / Rockwall interiors

Web

The digital application leaves space for moments of mindfulness and surprise without creating a messy user experience to do so.